Enterprise mobility has become the hot-spot in the recent times. With the companies investing their major chunk in enterprise mobility, the intersection of mobility, cloud, social media, internet what Gartner calls “Nexus of Forces” is making the the enterprises to reconsider their enterprise mobile strategies. Here, are the top five enterprise mobility trends :
(1) Mobile Application platforms, make way for MBaaS : Mobile Backend as a service(MBaaS), systems typically provide push notifications, file storage and sharing, integration with social networks such as Facebook and Twitter, location services, messaging and chat functions, user management, the ability to run business logic, and usage analysis tools. Enterprise-oriented MBaaS systems also provide integration with existing applications and databases.
(2) More analytics tools monitoring the mobile workforce : The growth of analytics running on the backend of cloud collaboration and sales enablement platforms giving companies actionable insights into the content their mobile workforce is accessing. Improvements in analytics tools across Voice over Internet Protocol (VoIP), CRM, and other backend platforms also feed into this trend throughout 2015.
(3) Increase in the CYOD : A shift in Bring Your Own Device (BYOD) from Choose Your Own Device (CYOD) will be seen as some enterprises pull back from the BYOD implementations of 2012-2014 after the costs and expectations don’t match, fall out from the California case, and other internal reasons. BYOD certainly involves all kinds of challenges in managing the security, infrastructure and support costs, which can be a burden for CIOs and IT departments. Choose your own device CYOD means organisations limit the range of hardware they can support where workers choose from a selection of devices that can also be easily replaced if something were to happen to a device.
(4) Microsoft Office for iOS and Android becomes a mobile productivity standard : The option of opening Office documents on a mobile device while maintaining document format parity is going to play an increasingly important as more Mobile First, BYOD, and CYOD initiatives gain ground in 2015. Microsoft taking Microsoft Office on iOS freemium and the launch of Android version make it a trendsetter for 2015.
(5) Big data is the fizzle that drives success : Good mobile services are useful, easy to use and fast. Great mobile services are powered by data to deliver a smart personalised experience and constantly monitor & collect data that can be used to improve the business and future versions of the app. This is the fizzle that will make your enterprise mobility service stand out. With this you can evaluate what data/metrics are key to further improve the understanding of the user profile & needs to personalize & enhance the experience.
With the rise in demand for enterprise mobility increasing every year, the above remain as the top five trends for the year 2015.