With brands becoming more and more conscious in building their brand value, brand managers are devising new customer strategies to woo the customer. Customer service has become more important than before - below is an infographic depicting the importance of this aspect thereby validating the above stated.
With the power of Social media and with the increase odf disposable income & the multiple options available, there has been an increase in the customer switching behaviour. The breakneck speed in spreading the customer reviews on social networks with trending hashtags & posting in various forums, is giving worrying the brands and it is helping them them to rethink and redesign on their customer strategies in delivering superior customer experience.
With mobility being used as a collaborative tool to embrace the power of delivering superior customer experience, brands are investing in new-age mobile technologies to gain a cutting edge over the competitors.
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