With brands becoming more and more conscious in building their brand value, brand managers are devising new customer strategies to woo the customer. Customer service has become more important than before - below is an infographic depicting the importance of this aspect thereby validating the above stated.
With the power of Social media and with the increase of disposable income & the multiple options available, there has been an increase in the customer switching behavior. The breakneck speed in spreading the customer reviews on social networks with trending hashtags & posting in various forums is giving worrying the brands and it is helping them to rethink and redesign on their customer strategies in delivering superior customer experience.
With mobility being used as a collaborative tool to embrace the power of delivering superior customer experience, brands are investing in new-age mobile technologies to gain a cutting edge over the competitors.
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Many ecommerce, logistics, consumer durables, BFSI companies build an in-house IT infrastructure to automate field workforce and to enhance their operational efficiency. Let us see the challenges faced by the in-house IT department.
It’s true that managing reverse logistics is no cakewalk, but unless businesses take that first crucial step to address some of the key challenges, they are looking at a future where it will be extremely difficult to recover losses.
To optimize delivery, a last mile delivery software should be able to add events, sub-processes, and gateways on the fly. It should be flexible enough to adapt to changing delivery needs as well.