Customer expectations are changing the landscape and redefining the way organizations function and deliver goods and services. Organisations today need new avenues, that help create value through service differentiation, and in logistics, it is a point of delivery that is a magical moment to create the difference. Today’s tech-savvy customers simply expect more as they make more purchases - both offline and online. With evolving customer expectations, a smooth last mile experience is imperative in order to ensure brand loyalty.
A product journey faces constant movement and activity, and each step holds the potential for delays, wasted money, and errors. The complexities of the last mile make the odds against fulfilling a perfect order overwhelming. Perfect orders are the ultimate measure of customer satisfaction. Perfect orders are the percentage of orders delivered to the right place, with the right product, at the right time, in the right condition, in the right package, in the right quantity, with the right documentation, to the right customer, with the correct invoice. Failure to meet any of these conditions results in a less than perfect order. According to a recent survey conducted, only 84% of all orders can be termed as perfect orders. Achieving the perfect order mark helps in reducing cost as a wrong/imperfect shipping can lead to incurring of physical cost to fix the error (
The ability to have real-time access to perfect order status comes from
Consider the two instances, one from an operations perspective and the other from
In order to overcome the losses or the damage, logistics companies are adopting electronic proof of delivery (ePoD) that updates the system digitally, once the delivery is successful. Post successful delivery, the rider collects digital signature and feedback from the customer as proof of delivery. ePoD helps in reducing manual errors and unnecessary delays in information uploading prevent loss of information and provide real-time visibility.
To provide smoother day-to-day operations and to get real-time visibility FarEye has introduced ePoD feature so that each and every transaction including successful delivery, customer rating & feedback, reasons for failed attempts can be updated on the servers real-time. As soon the data is fed on FarEye mobile dashboard, the manager can see the status of each and every job, in real-time.
The reasons for the shift is to displace the traditional way of working and digitalize the operations in order to improve the effectiveness of the operations. ePoD saves time, prevents errors in reporting and reduces carbon footprints.
Companies must adapt to smart
Last Mile Delivery has become quite mainstream yet, the challenges still remain. A seamless last mile delivery experience is still easier said than done and there are some serious challenges that brands encounter time and again. It is now the right time to look for technologically feasible, affordable solutions to the current challenges.
The balance between brick and mortar stores and online retailers is very delicate. A new feature on the app might cause the customer to lean towards shopping online more frequently. The convenience of getting a product from the neighborhood kirana shop within minutes might cause some to lean towards brick and mortar stores.
Delighting customers is more than just meeting their needs at the moment. It is about building authentic relationships that stand the test of time. Serving an ever-changing set of customers by giving them the best customer experience is crucial for customer retention.