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Why Delivery Makes All The Difference In eCommerce Industry

The original interview was published in the Times of India (all editions) dated January 6, 2018.

THE IDEA: A SaaS platform to give organisations real-time visibility and predictive intelligence for logistics and supply chain to ensure on-time deliveries

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FarEye in Times of IndiaEUREKA MOMENT: Co-founders and engineers Kushal Nahata, Gautam Kumar and Gaurav Srivastava worked on various products, including sensor-based assist systems for the physically challenged, an app to detect LPG leakage and GPS trackers for vehicles, before they realised that the growth of e-commerce was fuelling a need for smarter logistics. “Delivery is the first touch-point with the end-customer for a brand in an e-commerce landscape. With the right processes, deliveries could be converted into a brand differentiator,” Nahata says.

EARLY DAYS: Founded in 2015, FarEye was a bootstrapped venture. It tied up with Jabong to help its then logistics arm GoJavas with delivery. “FarEye helped Jabong scale up, and grew with it,” says Nahata. FarEye automated the entire process so that rider and parcel could be tracked real-time. “Everyone involved in the process — delivery boys, logistics company, e-commerce player and customer — could see immediate value in the solution,” he says.

MAIN CHALLENGE: The co-founders realised that a tracking solution was just the tip of the iceberg when it came to solving the many problems facing the logistics industry. “We identified the potential to generate new revenue streams from logistics operations, and built a workflow engine, which enables enterprises to reduce the time taken to build new delivery processes from a quarter to a week,” Nahata says.

The platform was further enhanced to run end-to end e-commerce logistics and optimise movement of goods with features like route planning, capacity utilisation and predictive delay calculation.

WHERE THE STARTUP IS TODAY: Headquartered in Noida, FarEye quotes data from Deloitte to claim it has grown 362% year-on-year with footprints in California, Dubai, Singapore and London. The company executes 500 million shipments a year and serves more than 100 clients, including Walmart, Future Retail, Amway and Blue Dart, in 20 countries. It raised over $13 million in four funding rounds, and recently acquired freight logistics startup Dipper.

The original interview was published in the Times of India (all editions) dated January 6, 2018.

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