3 Ways How A Modern Logistics Software Can Improve Your Customer’s Delivery Experience


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When it comes to e-commerce, fast delivery is important to customers, as is the condition in which an item is received. 

According to stats, up to 61% of consumers want faster deliveries, while 66% of shoppers consider the delivery method to be central to their shopping experience. Besides, 93% of customers wish to stay informed and receive proactive updates from retailers about their shipments. 

Clearly, delivery speed and quality impact the purchase decisions of your consumers significantly. No wonder, 94% of customers blame the retailer after a delivery goes poorly. Yet, a large percentage of customers continue to face late or failed deliveries, owing to a variety of reasons. 

It is agreed that businesses are having a tough time keeping up with the evolving customer expectations that are fueled partly by the delivery trends set by the likes of Amazon. However, the figures mentioned above also offer businesses a chance to soar above the competition if only they can get their deliveries right.

Modern Logistics Software

But that’s easier said than done, right? 

Not really, if you invest in the right logistics software to streamline your delivery process and empower it with higher visibility.

Here are three ways in which modern logistics software can improve your last mile of delivery:

Intelligent Task Allocation and Dispatching

In a survey, 99% of U.S. consumers said that ‘fast delivery’ is important to them when making online purchases. 

But that’s not all. 

Consumers not only expect speedy deliveries, but they also expect more professionalism and accuracy when having their items delivered.

In short, your customers don’t have time for a poor delivery experience. And, to ensure that you deliver the right item at the right time in the right condition, you need to optimize your dispatching process in addition to streamlining the last mile of your deliveries. 

A modern, AI-enabled logistics software can help you achieve this by automatically allocating tasks to delivery executives, depending on the available resources and the destination of a parcel. For example, an advanced logistics software can club several deliveries on a standard route – leading to more accurate deliveries in a shorter time.

Real-Time Visibility

Lack of visibility of the delivery fleet has been a significant problem for the logistics industry. However, modern logistics software with Machine Learning capabilities can empower your business with real-time insights, enabling you to optimize your delivery routes while also keeping your customers updated at all times.

Intelligent logistics software can analyze historical data to estimate the delivery time to a location. It can also predict issues that can impede deliveries, such as congestion on a specific route and suggest an alternative way to save time. By tracking the average delivery time, it is also possible to trigger alerts in case the duration to reach any of these points exceeds the already set threshold. 

Besides keeping you updated, such a platform also offers your customers end-to-end visibility into the status of their orders. 

Thus, customers are always informed about the location of their order and are alerted in the case of a delay. This significantly increases the transparency in the process and builds the trust of your customers in your brand.

Dynamic Routing

Delivery speed is one of the most important factors affecting your CX. However, traffic congestion and disruptions are commonplace, often leading to delays that could cost you loyal customers. 

Thankfully, an advanced logistics software can help you optimize your deliveries through dynamic routing based on real-time data to address common issues, such as driver route-mapping, pick-up and delivery windows, no entry-time windows, tonnage, empty miles cost, etc. 

You can also improve the productivity of your delivery executives by automatically assigning them highly efficient routes.

Parcel distribution or deliveries are a vital part of your CX that sums up your customers’ perception of how your company treats them. 

By investing in the right technology, you can not only gain more transparency and control across your supply chain but also make your delivery system more efficient and accurate, saving time and money for everyone, while also retaining the loyalty of your customers.

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