It’s the third time in a row that Jenifer’s food was delivered late. This time it was worse as she had hungry guests waiting. As a punctual person by nature, if there is one thing that she hates its delays.
But this time she was not going to let it go. She took to social media. Wrote a long post rudely criticizing about the consistently poor service she has been receiving. The word spread like wildfire. Result? Jenifer managed to influence 10 people to quit using the service provided by that particular delivery provider. We all know that it’s almost 6-7 times more expensive to find a new customer than keep the existing one. So, now to bring in 10-new customers the delivery provider needs to spend almost 70-times more.
That’s the kind of power modern customers have now. But whose fault was it anyway? The restaurant? Absolutely not. They did a good job of preparing the food in a short time. The delivery executive? No. He had four deliveries to complete and was religiously following the route he was told to follow. He didn’t know there were traffic congestions and one-ways on the said route. Yet, he was the first one to face Jenifer’s wrath.
Shall we blame the delivery manager then? No, even that would be unfair. He was trying to use the existing delivery software to the best of his abilities. But it had some major inherent limitations as it was built in an era that was yet to be introduced to the magic of modern technologies like artificial intelligence, machine learning, big data analytics, automation, IoT, and others. Therefore, it would not be wrong to blame the technology that was being used to execute and plan deliveries. If foundations aren’t strong, it doesn’t matter if you are building castles or palaces, it will collapse.
So, now that we have spotted the culprit, it’s time to make some amends.
Traditional supply chain and logistics platforms did a good job back in their days. But over the past decade, customer expectations have evolved drastically. They want instant gratification. They want to know who is bringing their food. How the delivery is being executed. When exactly will she receive her order. Why it’s getting delayed. In other words, customers want high levels of delivery transparency. Something that’s difficult to fulfil with old supply chain and logistics tools. It’s time businesses start embracing a platform that can optimize routes in real-time, allocate jobs automatically, plan multiple deliveries, reduce costs and so on.
Introducing An Advanced Route Optimization Software
Now, let’s imagine the same delivery task, the one with Jenifer, but with an advanced delivery routing software at the back end. The delivery executive’s life would have been so much better. Intelligent routing capabilities can easily consider traffic congestion, one-ways, no-entry windows, etc. while updating routes in real-time. It quickly discovers the most efficient route while making multiple deliveries and, in the process, making every delivery profitable.
Jenifer, on the other hand, could have tracked her order right from the time when she placed it. She would have known how long it took for the restaurant to make her food. When it was packed and handed over to the delivery executive, what will be the ETA of her delivery and if there are any delays. This level of transparency is important when it comes to winning the trust of customers like Jenifer. A customer that trusts your brand isn’t going to churn easily. Rare instances of delays will more likely be forgiven.
There are many more extremely valuable features of a route optimizing platform. For instance, its automated task allocation feature is a game-changer, especially when it comes to eliminating downtime and ensuring scalability during peak business days.
Up to 99% of U.S. consumers say that ‘fast delivery’ is important to them when making online purchases. Modern customers hate waiting. To match up to the demands of these customers businesses need to enhance the way they allocate tasks. A route optimizing software can automatically allocate tasks to delivery executives, depending on the resources available and the destination of a parcel.
Also, randomly allocating tasks to delivery executives without knowing his area of expertise can cause hurdles in deliveries. By analyzing historical data and delivery KPIs such software ensures the right job is allocated to the right executive at the right time, this helps businesses use the full potential of delivery executives.
Today deliveries are planned keeping customers at the heart of everything. A route optimizing software gives customers the flexibility of receiving orders when they want and where they want. This becomes vital as modern customers, especially millennials, are mostly on the go.
These are only some of the key features of an advanced route planning software, to know more get in touch with us by signing up for a quick demo here. At FarEye, we have transformed hundreds of businesses with our intelligent route optimization software that drastically improves logistics efficiency, reduces operational expenses and most importantly keeps the Jenifers of the world happy.
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