As we began the year 2020 little did we know about contactless deliveries. It was fast delivery, same-day delivery, one hour delivery and free delivery that got all our attention. Be it retailers, eCommerce providers, food chains, grocery chains and even brick and mortar shopping outlets, everyone was focusing on ensuring faster deliveries. The COVID-19 pandemic in a matter of weeks changed everything and one thing it impacted most was how people buy and how businesses deliver. Social distancing norms forced home delivery providers to drive rapid innovation in the last-mile. While demand for home deliveries skyrocketed, executing deliveries by adhering to social distancing norms became a challenge. That’s when contactless deliveries emerged as the hero.
What’s more interesting is that, even though contactless deliveries came into existence five or six months back, it evolved fast and did get somewhat complicated. To understand how it took off and how it is right now let’s categorize it into contactless delivery 1.0 and contactless deliveries 2.0.
These types of contactless deliveries were much simpler. A delivery executive would leave a parcel outside a customer’s door and send across a picture of the same to the customer to notify that the delivery is done. The customer would pay online beforehand for the order to eliminate cash or card transactions. From a business perspective, the main focus was on tracking the delivery executive and making sure that a delivery was completed on time.
So, that was basically how the entire concept of contactless deliveries came into existence. It was not too complicated and did not involve making significant changes to the existing delivery models. But as the pandemic intensified and started affecting more lives, business realized that they had to do more to ensure safety of both their customers and delivery executives. Soon contactless deliveries 1.0 became redundant. Business added more layers of safety and transparency by leveraging advanced digital tools to the existing contactless delivery model. Hence, the delivery type that savvy businesses are offering is contactless delivery 2.0.
Contactless delivery 2.0 is a highly customer centric process of executing deliveries during the ongoing COVID-19 pandemic. It sets the bar high when it comes to adhering to social distancing regulations, ensuring end-to-end delivery transparency and driving faster and safer deliveries. Contactless delivery 2.0 includes 6 key enhancements- temperature tracking, smart contactless payments, electronic proof of deliveries, scaling contactless deliveries, advanced delivery tracking and delivery flexibility.
As fever emerged as one of the main symptoms of contracting COVID-19, it became absolutely imperative to keep a regular check on body temperature of executives like store staff, kitchen staff and delivery carriers. At the same time to gain great customer trust, savvy businesses made the delivery process more transparent by displaying the latest health status of a delivery executive to customers along with a timestamp.
To provide customers with the option of cash/card less payments and pay after a delivery is done, smart contactless payment became necessary. Once an order is delivered and the customer gets a picture of her delivery being kept outside the door, she can make the payment by using password or PIN protected digital wallets.
Exchanging receipts as delivery and payment proof defeats the entire purpose of contactless delivery. So, modern digital tools allow customers to sign on their smart device once their delivery is done and the same signature or the delivery proof is immediately mirrored in the delivery executive’s application. This electronic proof of delivery is then securely stored in the delivery platform for further processing and use.
To respond to skyrocketing demands for home deliveries there emerged an urgent need to scale contactless deliveries. Therefore brands across the globe started leveraging modern and intelligent crowdsourcing tools to drastically increase the number of deliveries they executive in a day. These tools quickly scans the gig economy market and onboards temporary or part time delivery executives based on cost, customer and store proximity, productivity, delivery urgency among others to scale delivery operations.
To cater to customers better during localized lockdowns and to help delivery executives avoid driving into containment zones, business deployed advanced tracking technologies. This empowered delivery stakeholders ensure that their fleet does not accidentally venture into heavy COVID-19 infected zones and prepare delivery operations in ways so as to mitigate disruptions owing to localized lockdowns.
Since contactless deliveries do not involve any physical interaction, it might so happen that an order is kept outside a door but the customer is not there at home. To avoid such incidents, savvy businesses are providing customers with self-service type delivery models. Under these models customers can change delivery time and location based on their convenience. This also increases first attempt delivery success rates.
FarEye is empowering hundreds of businesses across disparate geographies to fight coronavirus by ensuring seamless and highly efficient contactless deliveries. To know more, simply sign up for a quick demo here.