What differentiates a traditional enterprise from a modern one? The latter is driven by customers and the former by business expectations. Modern enterprises are more inclined towards taking decisions based on data and customer insights. Traditional enterprises are still operating based on opinions and strategies that worked well back in the day. But being oblivious of the rapidly evolving customer demands can pan out to be dangerous.
Here’s an interesting statistic, especially for traditional organizations. By 2020, customer experience (Cx) will take over price and product as the key brand differentiator. And this is a credo that modern supply chain and logistics enterprises should live by.
Click on the image to know about the 7 key challenges of last-mile delivery.
But where should supply chain and logistics enterprises focus the most, to ensure a great Cx? It’s the last mile delivery. How businesses execute last mile deliveries can make or break Cx. More so because same-day deliveries are becoming the new normal. But, thanks to rapid improvements in last mile delivery technology, it is now possible to keep up with the ever-changing demands of customers.
Let’s take a quick look at the benefits of an advanced last mile delivery software can generate for enterprises.
Enhances Shipment Visibility
Gartner sights ‘visibility’ as the most significant challenge with regards to last mile delivery. Advanced last mile delivery software can give businesses real-time visibility into where their vehicles are, if they are diverting from a planned route, and how much time is being spent idling. This not only gives supply chain and logistics executives better control over their fleet but also helps to minimize thefts and spoilage. It is also possible to get predictive visibility where-in the tool tells the shipper where the shipment should be at a given time.
Optimizes Delivery Routes
An enterprise-grade last mile delivery software can enable businesses to optimize delivery routes in real-time and hence avoid unnecessary delays. Drivers can constantly receive updates on the best possible route to take to ensure faster deliveries. This helps them increase the number of deliveries. In addition, there are also savings in terms of fuel etc.
Last mile delivery software allows supply chain owners to know exactly when an order was placed, who placed it, who will deliver the order, when exactly will the delivery be completed, and more.
Boosts Customer Engagement
These platforms give customers end-to-end visibility of the status of their orders. Right from placing the order, shipping information to when will she receive the order, everything is at the customer’s fingertips. This significantly increases transparency and positively impacts a customer’s trust. Using such advanced platforms, customers can even chat with delivery agents to better coordinate deliveries.
Flexibility in Delivery
Modern customers, especially millennials, are mostly on the go. Hence, they might not be available to receive a delivery at a particular time. Last mile delivery software allows customers to change delivery location and time if needed. This makes the delivery process flexible and balloons customer satisfaction.
Boosts Productivity and Scalability
A last mile delivery software eliminates chances of unplanned diversions and unnecessary idling. It ensures that drivers take the most efficient routes to execute deliveries. All these positively impact fleet productivity.
To ensure enterprises can scale during peak business hours, last mile delivery software can quickly onboard third-party delivery executives in case in-house capacity gets exhausted. It also helps managers optimize the number of deliveries per day by planning routes depending on the number of orders in a location.
By optimizing routes, scaling per day deliveries, boosting fleet productivity and increasing customer loyalty, last mile delivery software significantly reduces fuel consumption, shrink fleet management expenses and ensure customer retention.
In a nutshell, to ensure a happy tribe of customers and to stay ahead of competition, it’ll become imperative to leverage an advanced last mile delivery software to power supply chain and logistics.
The gold standard of customer experience in retail is a moving goalpost and is a game that everyone is upping with each passing year. 2020 would be no different in terms of how this would change the game for so many brands and how they would try and achieve competitive differentiation through excellent customer experience.
Logistics service providers are not dependent on the age-old systems of paper-based documentation, manual data inputs or telephonic cargo tracking anymore. Instead, they have started harnessing the power of digital technology to create flexible workflows, improve supply chain productivity, establish competitive differentiation and enhance operational efficiency.
The key to effective delivery planning is to simplify your supply chain by removing unnecessary links thereby optimizing costs and improving efficiency. A small investment in supply chain technology can go a long way towards building your brand reputation and long-term customer loyalty.