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Route Optimization Software: Quick Tips To Improve Route Planning

Route optimization is crucial to identify the most efficient journey between multiple points, ensuring that the route undertaken is the fastest and the most economical. In other words, route optimization is not about taking the shortest path between two points. Instead, it is the quickest and the most efficient route that takes into account traffic jams, tonnage, no-entry zone windows, and other factors to ensure your deliveries are made in the shortest possible time at a lower cost.

Route Optimization Software

That’s great, isn’t it? 

Probably you are already using free software to identify the best possible routes for your shipments. But that’s not enough. In fact, free route planning software can harm your business rather than doing good. The reason is that free software comes with several restrictions and cannot scale with your business. Besides, the shortest option isn’t always the most efficient one. For example, the most direct route might be the quickest but full of freeways and left turns that can increase your fuel consumption significantly. 

Optimize Your Deliveries with a Route Planning Software

Are you still using pen, paper, or maps to optimize your deliveries? If yes, you are possibly losing out a large share of your market due to an ancient route planning system. Instead, it is better to adopt an enterprise-grade delivery planning software that will streamline your shipments and save you a significant amount of money.

Besides streamlining your delivery process and cutting down on costs, an efficient delivery process contributes towards your customer experience, turning customers into loyal brand advocates. For most customers, shipping impacts their delivery, and fast delivery is an essential factor in choosing one retailer over another. In addition to faster deliveries, customers also expect accuracy and professionalism from your last-mile delivery partners, which is only possible when your employees are not over-burdened and can complete the deliveries with a smile.

Here are some ways in which a delivery route optimization software can help your business:

  • Automated route planning
  • Dynamic rerouting
  • Intelligent delivery allocation
  • Real-time updates
  • On-the-go mobile app

Yes, a delivery route planning software can automatically calculate the best route for deliveries and streamline your workflow efficiently. However, you can get even more out of your delivery planning with the following tips:

Prioritize Your Deliveries

It is vital to prioritize your deliveries so that you can get the maximum out of your route optimization software. For example, by defining the day’s priorities, you tell the algorithm what must be included in the route and which orders can be pushed to another date in the case of any impediments.

In addition to setting the priorities right, you must load your vehicles correctly so that the drivers don’t make any mistake once they reach the destination. An efficient delivery route planning software not only plans deliveries according to the priorities set by you but also helps in proper loading by recommending the right vehicle for the shipments you are carrying.

Keep Your Customers Updated

In the present times, customers want more control over their deliveries and expect complete transparency from sellers. Therefore, it is most important to make realistic delivery commitments to your customers rather than making promises you can’t keep. 

An intelligent route mapping software allows you to assign the right order to the right resource, giving you an accurate estimate of the delivery time so that you can inform your customers accordingly. Also, a route optimization software offers dynamic rerouting and real-time updates to keep your customers informed of any possible delays in their shipments.

Be Open to Changes

Traffic, weather, customer preferences – any of these factors can change at any time and jeopardize your planned shipments. However, with a route planning software, you get the advantage of dynamic rerouting to follow the best possible course in the face of any impediments. Besides, you also get access to a powerful app that lets you communicate with your drivers so that you can keep them updated on any changes in the delivery schedule in real-time.

Listen to Your Drivers

A delivery route mapping software is the most efficient way to plan your deliveries. However, it is always good to check with your drivers and use their knowledge to make any necessary changes. For example, one of your drivers may be familiar with a specific route and aware of traffic pockets that cause problems at certain times. You can always use these inputs and feed them into your route optimization software for more accurate planning. It is also possible that your last-mile delivery partners are aware of customers who tend to request last-minute changes. Such feedback can be used to request extra delivery time at the outset to meet customer expectations without burdening your resources.


At FarEye, we have transformed hundreds of businesses with our intelligent route optimization software to know how we can transform the way you execute route planning signup for a quick demo here.