What's Making Reverse Logistics A Challenging Brand-Customer Affair
February 11, 2021
Rejections are not just hard but expensive too, especially when it comes from your beloved customers. All that effort you took to provide a delightful customer experience goes in vain when she returns her order. Little does the customer know about the storm she triggered just by returning what she purchased. Brands have to be the bigger person here and ensure that the product is efficiently sent back.