The Changing Face of Delivery Routing Software: Lessons From Joe Whitehall

Back in the day Joe Whitehall, the logistics manager at The Good Miles, was a happy man. Life was simple 10-years back. Joe used to be at the office by 10 am and started work at 11 am. Apart from complaining about the miserable condition of the coffee machine and bragging about his MBA degree to his subordinates, a significant part of his day was spent calling the drivers of the company’s 6-truck strong delivery fleet. Then, he took his own sweet time to update the received information on an excel sheet.

Delivery Routing Software

The next steps were even simpler.

All he had to do was channel his energy towards waiting for the truckers to deliver their load to the customers. And with long haul deliveries, this waiting time can sprawl to days. Hence, for days Joe had no knowledge of where exactly his trucks where, how many stops they took, if they were taking unnecessary diversions and so on. But then, what could he do? There were hardly any means to track and trace these trucks. There was no efficient way to plan delivery routes. Even Joe’s customers would not get worked up in case of delays. Uncorrupted by the power of the internet, customers back then were just overwhelmed to receive their shipments that travelled through so much rain and snow.

Once, the drivers delivered their load, all Joe had to do was put a green ‘highlight’ beside the delivery tasks. And then he returned home a happy man.

But things have changed since. The Good Miles grew. It bought more trucks to fulfill customers’ escalating demands. Joe now had to come early to office. He hired two juniors to help him update the delivery sheets. But fortunately, people in the office were happy as Joe hardly had the time to brag about his MBA degree.

Soon The Good Miles on-boarded more customers. The need to scale and optimize delivery operations almost started to threaten the company’s growth. And Joe had the world collapsing on his shoulders. But thanks to rapid technology advancements in the past decade, Joe can now enhance his organization’s transportation operations by leveraging modern delivery routing software.

Not only The Good Miles, even routing technology came a long way. From not being able to ensure visibility of delivery routes, failing to provide reasons for delays and having a high dependence on manual work, delivery routing software can today not only provide route visibility but also mitigate risks in real time and predict delays.

Here’s how Joe is leveraging a modern delivery routing software to boost operations.

Ensuring Predictive Visibility
Advanced delivery routing software can analyze historical data and benchmark the time taken to reach a destination and plan routes based on their efficiency. By leveraging IoT and Machine Learning, it can predict arrival time and drastically reduce chances of theft and pilferage. According to reports, the average number of cargo theft incidents per month in the US is 54 and 61 percent of thefts occur at truck stops and official rest stops.

Generating Accurate ETAs

Customer demands have evolved drastically in the past decade. From just being thankful on receiving their orders, now they want to know where their raw materials are, who is transporting their goods and have real-time insights on ETAs.

Modern delivery routing software empowers businesses to let their customer show real-time insights into where their shipments are, who is transporting it and reasons behind delays. This drastically boosts customer experience and brand loyalty.

Benchmarking KPIs
Inability to analyze the efficiency of delivery routes and fleet resulted in inaccurate benchmarking of SLAs. But, transportation platforms powered by ML can execute a thorough analysis of historical data pertaining to route efficiency, fuel efficiency, productivity scores of a trucker, truck idling time and insights into customer feedback to help businesses accurately benchmark KPIs and consequently SLAs.

Boosting Control
By leveraging Digital Control Towers, modern delivery routing software powered with real-time data from the largest GPS, ELD and telematics network, keep a check on current status of all moving loads moving on the ground from a central control tower. It also generates quickly easy alerts for exceptions and escalates the same in real-time.

Today, Joe is gradually learning smarter ways to leverage advanced transportation software to boost his logistics operations and in the process of doing so, he is not only increasing productivity but also increasing profitability.  

To know more about delivery routing software and understand how exactly it can help your business boost logistics operations, sign up for a quick demo here.

PS: The character Joe Whitehall, and the company The Good Miles are fictitious, any resemblance is purely coincidental.


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