What Can Team India Learn From The Digital Supply Chain World?

The Indian cricket team has been spreading its magical touch all through 2017. However, many of us, passionate cricket lovers and die-hard fans of team India, were not entirely convinced of the achievements of the last year. Reason- it all came on friendly tracks and conditions in the Asian subcontinent. The real test for Asian teams (including team India) is when they tour outside the subcontinent (South Africa, Australia, England, New Zealand etc.). Coincidently, the team is going to tour all these nations in the next 14 months, starting its campaign against South Africa tomorrow. Like every India cricket fan who doubles up as a cricket expert, we also have some advice inspired by digital supply chain best practices that can help team India to settle #Hisaab25SaalKa (revenge of 25 years) against Protease.  Take a look:-

Data Driven Decisions - Be it staff or fleet utilization, calculation of expected time of delivery, demand prediction, inventory management during peak or idle seasons, or cost optimization, digital supply chains conduct intense data analysis to arrive at smart decisions. While instinctive decision-making has not lost it all, data-driven decision-making will play a huge role in charting the path to success for team India. For instance, the average speed of Indian pack attack in South Africa since 1992-93 has been paltry under 133kmph. This is significantly less than over 142kmph clocked by South African pacers during the same period. The only test match won by India on the African soil was in 2006-07 when S. Srisanth put on a hostile fast bowling exhibition, constantly breaking the 145kmph mark. The lesson is clear- treat them with their own medicine. Bowl fast, bowl accurately. Similarly, historical patterns can reveal many more winning formulas. It is just a matter of deep data analytics to reveal noteworthy patterns.

Build and Analyse Scenarios - Just like cricket, supply chain management is a game of glorious uncertainties. Therefore, plan A does not always work. Modern digital supply chains consider various scenarios of demand/supply, workforce and fleet availability, traffic conditions, customer preferences, and cost to increase predictability and certainty of operations. Similarly, the Indian cricket team needs to prepare with ‘what-if’ analysis to deal with contingencies like injuries, form of players, weather and turf conditions, and progress of the series. This will help the team get rid of many surprises that it has faced on tough outings in the past. Moreover, scenario analysis also helps the team to become flexible in its approach, something that works as foundation principle of digital supply chains.    

Keep the innovation engine on - Over the last few years, digital supply chains have continuously evolved to meet the rapidly increasing customer expectations. Experiments with drones, parcel shop deliveries, autonomous vehicles, blockchain, and virtual assistants have helped the industry deliver superior customer experience. Similarly, in light of the challenging conditions, the Indian cricket team needs to up its innovation game. For example, rather than learning to duck and leave short pitch balls on fiery South African pitches (a historic pain point for the men in blue), why not adopt an aggressive stance to hook & pull it out of the park. This is something that the team has not tried collectively as a strategy. Similarly, adopt biomechanical analysis to screen and nurture a new breed of bowlers who are genuinely fast (and not medium fast) to take the bull by horns.

Without an ounce of doubt, the recent performance by team India has raised the hopes for 2018. With the sublime touch that Indian team is in right now, the fans have all the reasons to believe that it can settle #Hisaab25SaalKa. The above lessons will ensure that the team is able to break the long-standing jinx of foreign soil and establish the team as best Indian squad of all time.  

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