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Senior Executive - Digital Marketing

FarEye Noida 2-5 Years


As senior executive - digital marketing, you will be responsible for designing, implementing, tracking, and optimizing the paid & email acquisition campaigns of FarEye globally to generate a qualified marketing pipeline as per the business objectives.



Key Responsibilities:

 

  • Develop and execute the paid campaign strategy across google, linkedin, intent data platforms, etc that will enable the generation of a Marketing Qualified Pipeline across countries

  • Design, implement and own the performance of the whole funnel, from the first contact to conversion.

  • Own and distribute the given budgets across channels to achieve the business objectives

  • Develop the performance tracking reports and frameworks of the Digital Marketing Activities

  • End-to-end management of existing paid campaigns and email campaigns, tracking & monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI

  • Provide insights, recommendations, and action plans based on the study of the performance report. Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances

  • Execute email marketing campaigns and build processes in the marketing automation platform

  • Collaborate with marketing managers globally to understand their marketing program objectives and define data segments

  • Using marketing automation systems recommend solutions and provides data and campaign configuration support to marketing stakeholders

  • Analyze data and work on the conversion (open rate, click rate, and eventual conversion success)

  • Use, monitor, and report issues of automation processes when appropriate

  • Remove barriers to technology for demand generation success.

  • Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease

 

 

Experience & Knowledge:

 

 

  • Doer, an ambitious and positive professional with strategic thinking Curious, creative, data-driven, detailed individual with strong analytical       capabilities

  • Ability to work independently and take strategic decisions

  • Exercised functions with international exposure in B2B SaaS Environment

  • Possesses Project Management skills

  • Proficiency in English. Excellent writing and communication skills

  • Ability to create and design content for various platforms

  • 2-5 years of working experience in a Digital Marketing role specializing in SEM, PPC  and eMail campaign strategy development and execution

  • In-Depth Knowledge and experience of Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Salesforce, Zoom info and Intent Data