As senior executive - digital marketing, you will be responsible for designing, implementing, tracking, and optimizing the paid & email acquisition campaigns of FarEye globally to generate a qualified marketing pipeline as per the business objectives.
Develop and execute the paid campaign strategy across google, linkedin, intent data platforms, etc that will enable the generation of a Marketing Qualified Pipeline across countries
Design, implement and own the performance of the whole funnel, from the first contact to conversion.
Own and distribute the given budgets across channels to achieve the business objectives
Develop the performance tracking reports and frameworks of the Digital Marketing Activities
End-to-end management of existing paid campaigns and email campaigns, tracking & monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI
Provide insights, recommendations, and action plans based on the study of the performance report. Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances
Execute email marketing campaigns and build processes in the marketing automation platform
Collaborate with marketing managers globally to understand their marketing program objectives and define data segments
Using marketing automation systems recommend solutions and provides data and campaign configuration support to marketing stakeholders
Analyze data and work on the conversion (open rate, click rate, and eventual conversion success)
Use, monitor, and report issues of automation processes when appropriate
Remove barriers to technology for demand generation success.
Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease
Experience & Knowledge:
Doer, an ambitious and positive professional with strategic thinking Curious, creative, data-driven, detailed individual with strong analytical capabilities
Ability to work independently and take strategic decisions
Exercised functions with international exposure in B2B SaaS Environment
Possesses Project Management skills
Proficiency in English. Excellent writing and communication skills
Ability to create and design content for various platforms
2-5 years of working experience in a Digital Marketing role specializing in SEM, PPC and eMail campaign strategy development and execution
In-Depth Knowledge and experience of Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Salesforce, Zoom info and Intent Data