The popularity of online food delivery service has grown rapidly in the past few years. The global online food delivery market will hit $161.74 Billion by 2023. The combination of having restaurant-quality food at the comfort of home is a major driver fuelling the sudden demand for food delivery. But delivering food on-time and keeping quality intact is not an easy task.
We know businesses are all for delivering awesome customer experiences, but having said that they also need to run their business and generate profits. Then how do restaurants keep customers happy and stay profitable? How do they cater to a large customer base and scale operations cost-effectively? How do they keep delivery executives engaged and productive? The answer lies in investing in advanced restaurant delivery management software.
Here are four ways a modern food delivery software can help your business win over customers and ensure profitability.
Using Gamification To Boost Engagement of Delivery Executives
Gamification can be a confusing term, especially in the B2B technology space. So, let’s quickly go through what it actually means. Gamification can be defined as a process where real-time data from applications are taken and integrated with game mechanics to fuel engagement and active participation of users.
Modern food delivery platforms can display real-time KPIs to delivery activities like the percentage of successful deliveries, deliveries that were late, the number of orders completed and other such parameters. These KPIs can be automatically synced with incentive programs hence, resulting in significant improvement of employee engagement and productivity.
Leveraging Real-Time Dynamic Routing To Shrink Delivery TAT
Real-time dynamic routing features of a food delivery platform is critical for fulfilling hyper-local food delivery requirements. Hyper-local food delivery is extremely demanding when it comes to quick turn-around-times (TAT). Leveraging real-time dynamic routing capabilities, restaurants can empower delivery executives to reach a customer’s location on time by constantly optimizing routes. Such software can optimize the overall performance of a delivery fleet by addressing constraints like no-entry time windows, tonnage, empty miles cost, running and waiting costs, etc.
Intelligently Allocate Tasks and Ensure Rapid Scalability
It often happens that during peak holiday seasons restaurants find it difficult to meet delivery demands and end up losing business. Question is how do they scale and ensure that the cost of scaling is low?
A modern food delivery software improves an organization’s ability to scale delivery processes and save costs. Based on driver proximity and the number of deliveries on a given route it can automatically assign tasks to delivery executives. To scale during peak business hours, logistics software can intelligently outsource delivery tasks to third-party logistics providers based on the cost incurred on outsourcing the task. Food delivery software also empowers restaurants to plan multiple deliveries on a single route again reducing the cost incurred per delivery.
Improving Customer Experience and Personalizing Deliveries
Thanks to the likes of Amazon, customers today are used to getting instantly gratified and with food, customers are extremely impatient. They want to know when will their order arrive, who will bring the order, how long will it take for the restaurant to prepare the food and so on.
An advanced food delivery software empowers businesses to do all these. It can send customers real-time updates on the status of an order and keep the customers engaged until they receive the order. After consuming the food, customers can quickly rate their delivery experience, quality of food and even register complaints on the fly. Businesses can later use this information to personalize delivery and generate appropriate recommendations the next time they order food.
Advanced food delivery software is helping large restaurants to optimize delivery processes, reduce delivery costs and provide delightful delivery experiences to customers.
FarEye’s online food delivery solution is a flexible workflow-based platform for restaurant chains to deliver superior customer experience at peak operational efficiency. World’s largest food joints are improving profitability, on-time deliveries, and visibility through FarEye's agile and scalable platform that lets them design, execute, modify and monitor delivery operations on a single platform. To know how FarEye can help you sign up for a quick demo.
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