Talent Wins Games But

Teamwork Wins Championships!

Manager - Digital Marketing

FarEye Noida 6 - 8 years


The digital marketing leader will be responsible for the success of - organic marketing, paid marketing, email marketing and marketing automation. You will have a team, good budget and a solid tech stack at your disposal which you will be expected to optimize and maintain efficiently.

 

Key Responsibilities:

  • Plans and execute (with team) and oversee all web, SEO/SEM, email, social media, and display advertising campaigns
  • Utilize intent data to run successful campaigns
  • Maintain an active lead/MQL pipeline and achieve monthly/quarterly growth targets via multiple channels
  • Manage and track budget and ROI
  • Analyze data and take informed decisions, change strategy as needed
  • Design, build, and maintain presence on various social media and ORM Platforms
  • Contributes to marketing effectiveness by identifying short- and long-term goals
  • Measures and Analyses performance of all digital marketing campaigns and creates the detailed reports (ROI and KPIs)
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing
  • Should be Expert in Lead Generation thru Online Mediums and Performance Marketing
  • Track conversion rates, ROI and optimize them on regular basis
  • Collaborates with internal teams to create landing pages and optimize user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
  • Develop a digital marketing team by providing growth opportunities

Experience & Knowledge:

  •  Excellent hands on experience with paid advertising channels like Google Display ads, Search Ads, linkedin, organic marketing etc
  •  Exposure to intent data platforms and an exhaustive martech stack
  •  Excellent understanding of digital marketing concepts and best practices
  •  Perfect knowledge of analytics tools (e.g. AppsFlyer, Mixpanel, Google Analytics)
  •  Skills and experience in creative content writing
  •  Analytical mindset and critical thinking
  •  Excellent communication and interpersonal skill